The Evolution of Health Habits

Health Habits is changing…growing…evolving.

Over the last year, I have written 242 articles about health and fitness.

And those 242 articles have been viewed 268,558 times.

Obviously, there are a lot of people out there with too much time on their hands.

Just kidding.

But seriously, writing articles for the blog and interacting with the readers has had a huge impact on my life.

I don’t know if its the same for other bloggers, but my little online experiment has grown from being a simple diversion into an addiction. And more than that, it has led me to change the way I conduct my business and live my life.

For the past few years, my personal training business has hummed along nicely. My business has grown by word of mouth and my clientele is stable and affluent.

BUT

In the past year,

  • Obesity has grown into a even larger national/international health issue
  • Economies around the world have gone into recession
  • Poor lifestyle choices have driven a worldwide increase in chronic disease
  • Unemployment numbers are creeping higher and higher

And yet, because of how my personal training business is structured, I am only working with 10 people at a time.

Perhaps not the most efficient use of my time.

So, as a result, Health Habits the blog is going to grow into Health Habits the business.

The Plan

  1. I am going to move away from my 1 on 1 training model and move towards training small groups – up to 10 people at a time.
  2. Instead of a simple business model where clients pay x amount of dollars for x amount of service (training sessions or yoga classes or whatever), Health Habits the business will operate like a cross between a health club, a non-profit organization and Costco.
  3. Due to the structure of Health Habits, members will be able to draw on the expertise of the best trainers and nutrition gurus in their city for a fraction of the current cost.
  4. As the membership of Health Habits grows, members will receive significant discounts at health & fitness related retailers and service providers.
  5. While I will begin this program in my hometown of Toronto, I am already discussing expansion into other cities.
  6. In the meantime, I am also working with social media to connect high quality trainers with potential trainees.

In the end, the goal of the new and expanded Health Habits is to:

  • Help more people get the BEST health & fitness advice
  • Help more people get access to the BEST health & fitness services
  • Help those people get that advice & service for 75% less than they are paying today

Think about it…You’re reading this post on a computer that is infinitely faster, more powerful and probably cheaper than the one you owned 5 years ago.

So, how come I just met with a new client who:

  • has been paying $150 a month for her gym membership
  • not to mention the $350 initiation fee and the
  • $1440 a month ($120 per training session x 3 sessions per week) for personal training

After 11 months, we’re looking at a grand total of $18,000.

RIP OFF

.

So, if anyone is interested in learning more about the new Health Habits or how they can get healthy & fit without spending $18,000, comment below or Email Me

.

If you like what you see here, click here for updates

.

Related Posts

11 comments

  1. Hi there, just found your blog this sounds an interesting concept, I am a PT based in the UK, although I did my training in Vancouver. I will keep an eye on your progress, good luck and nice site

  2. First time commenting here, but I’ve been following your blog for a while now. Your blog has provided me with some great ideas (and recipes!) that I haven’t seen in mainstream health and fitness news. I have been struggling with my weight since puberty, as well as trying to deal with generally bad eating habits/emotional eating and can’t afford a nutritionist/psychotherapist/personal trainer, so I think you have an excellent plan. It’s ridiculously hard to try to address all the issues associated with weight loss and health by myself, which is probably why I’ve had so little success. I just wish I lived in Toronto…maybe you could expand to Boston! In any case, best of luck!

  3. I’m curious to learn more about the new Health Habits; where can I read more?

    Also wondering if the current content will remain accessible or if the structure will change so we can’t look up past articles we’ve read/liked?

    Thanks and good luck with all the changes — your site is extremely informative and I enjoy reading it.

  4. Hey, DR, I think this is a great concept! But what prevents the other guy from poaching your clients? “Yeah, DR is a good guy, but he really told you to squat like thaaat? Um, well, look at that dude with those muscles tearing those weights apart: he used to be like you, but teaching him my squat variations…see the results?”
    What is it about Toronto: there are so many highly visible trainers from there?
    Happy minting (money)!

  5. I’m intrigued, but unsure how this is going to work–would we have to pay to see the site, or something like that?

  6. It is important do not forget that habits are formed predominantly in childhood. And already in this time many kids are already obese or at least overweight. Educational effort both at school and in home might be very helpful.

  7. hmm, HealthSpaDoctor – in schools it may be too late!!

    Ideally, kindergarten or sooner – educate pregnant ladies on healthy child raising tactics etc! 🙂
    & eating healthily before & during that too, of course..
    /& in ‘school for parents’ – like they have for tactics of dealing with kids etc!/

    lol lots of ideas!

    will this be a membership site or something, or just sort of registry for people & trainers..?

  8. I am in major need of getting in better shape and I know it… so does my doctor. Any help and I would greatly appreciate it. By the way this site has already helped my cut back on a more unhealthy lifestyle. Thank you so much!

Comments are closed.