Health Habits is changing…growing…evolving.
Over the last year, I have written 242 articles about health and fitness.
And those 242 articles have been viewed 268,558 times.
Obviously, there are a lot of people out there with too much time on their hands.
But seriously, writing articles for the blog and interacting with the readers has had a huge impact on my life.
I don’t know if its the same for other bloggers, but my little online experiment has grown from being a simple diversion into an addiction. And more than that, it has led me to change the way I conduct my business and live my life.
For the past few years, my personal training business has hummed along nicely. My business has grown by word of mouth and my clientele is stable and affluent.
In the past year,
- Obesity has grown into a even larger national/international health issue
- Economies around the world have gone into recession
- Poor lifestyle choices have driven a worldwide increase in chronic disease
- Unemployment numbers are creeping higher and higher
And yet, because of how my personal training business is structured, I am only working with 10 people at a time.
Perhaps not the most efficient use of my time.
So, as a result, Health Habits the blog is going to grow into Health Habits the business.
- I am going to move away from my 1 on 1 training model and move towards training small groups – up to 10 people at a time.
- Instead of a simple business model where clients pay x amount of dollars for x amount of service (training sessions or yoga classes or whatever), Health Habits the business will operate like a cross between a health club, a non-profit organization and Costco.
- Due to the structure of Health Habits, members will be able to draw on the expertise of the best trainers and nutrition gurus in their city for a fraction of the current cost.
- As the membership of Health Habits grows, members will receive significant discounts at health & fitness related retailers and service providers.
- While I will begin this program in my hometown of Toronto, I am already discussing expansion into other cities.
- In the meantime, I am also working with social media to connect high quality trainers with potential trainees.
In the end, the goal of the new and expanded Health Habits is to:
- Help more people get the BEST health & fitness advice
- Help more people get access to the BEST health & fitness services
- Help those people get that advice & service for 75% less than they are paying today
Think about it…You’re reading this post on a computer that is infinitely faster, more powerful and probably cheaper than the one you owned 5 years ago.
So, how come I just met with a new client who:
- has been paying $150 a month for her gym membership
- not to mention the $350 initiation fee and the
- $1440 a month ($120 per training session x 3 sessions per week) for personal training
After 11 months, we’re looking at a grand total of $18,000.
So, if anyone is interested in learning more about the new Health Habits or how they can get healthy & fit without spending $18,000, comment below or Email Me
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