In their new reality tv series, chef Jamie Oliver will travel to America’s fattest cities and “find ways to use nearby resources to improve local eating habits”. It’s kind of like the Biggest Loser, but with more cooking and less sweating.
According to the Hollywood Reporter,the series is loosely inspired on Oliver’s acclaimed school lunch project in the U.K., where the chef set about to improve kids’ nutrition. His effort to improve one school’s offerings, documented in the 2005 series “Jamie’s School Dinners,” shamed educators into passing new measures to ban certain junk foods.
Seacrest said he talked about school lunches during a segment on his KISS FM morning radio show and was struck by the amount of listener response. Then he heard Oliver was looking to bring his public service campaign stateside. The resulting ABC show will not only tackle a city’s schools, but workplaces and other avenues for change.
“I couldn’t do what I do in terms of my schedule if I didn’t eat right and exercise right,” Seacrest said. “As a kid I was chubby, and I’m a firm believer that the fuel we put into our body results in a healthy lifestyle. Jamie’s going to come over here, roll up his sleeves and use the resources of each town to help condition living habits to make it a better and healthier place.”
At this time, ABC has committed to 6 episodes of the Seacrest produced show.
The target city has yet to be chosen. Perhaps they will chose from one of the cities ranked by Men’s Fitness as the 10 Fattest Cities in America.
- Miami, FL
- Oklahoma City, OK
- San Antoni, TX
- Las Vegas, NV
- New York, NY
- Houston, TX
- El Paso, TX
- Jacksonville, FL
- Charlotte, NC
- Louisville-Jefferson, KY
But, then again, I’m sure that there are lots of cities all across America that could use a Seacrest/Oliver weight loss makeover. And seeing as this show is still in the pre-pre-production stage, perhaps an organized email campaign could bring Jamie Oliver and his low-fat skillet to your town.