Fatwashing is the new Greenwashing

thierry henry play 4 life pepsico

Frank Lampard and Thierry Henry are the celebrity faces of a new anti-obesity ad campaign being launched by Pepsi.

Anti-obesity & Pepsi?

That’s an odd combination

soda obesity nyc

I always thought that soda helped to cause obesity.

But, if Pepsi wants to help me lose weight and get fit, then they must be one of the good guys…and therefore, I must drink more Pepsi

MUST DRINK PEPSI….MUST DRINK PEPSI….MUST DRINK PEPSI….

Nooooooo!!!!!!!

Help….I’ve think I have just been fatwashed by Pepsi

frank lampard play 4 life pepsico

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3 comments

  1. Hilarious article Doug. Reminds me of an article I read once where they said that the smoking companies, who were legally forced to make their own anti-smoking commercials for kids, would make clever commercials that seemed anti smoking but were actually meant to get kids interested in smoking. Crazy stuff.

    Cheers,

    -Rafi

  2. You know, if Pepsi really wanted to help out, they could formulate some new soft drinks using natural sweetners like stevia. Yeah stevia has a sometimes odd taste, but I bet you could formulate something that would accent the taste and make a good product, and it could be all natural. Throw in some herbs like cinnamon and bitter melon and it may even become a blood sugar lowering/balancing drink.

    I love soda, its a downfall of mine, so I wish there were natural options that are calorie free and don’t use all of these artificial sweetners. Its not only the taste but the texture of the fizziness, so replace the bad with some good and maybe there could be a great compromise.

    -Matt

  3. i used Stevia extract as a sugar substitute because i am diabetic. Stevia is really sweeter than sucrose.”‘-

  4. Whole foods does sell flavored tonic waters that are sweetened with stevia. Another option is to purchase your own tonic maker for something like $50 and use flavored stevia and create homemade recipes. It’s lots of fun, keeps you invested in your food, and keeps your hard earned money out of pepsi execs. pockets.

    I wish athletes could all reach their potential as great role models for kids and grown ups alike, but the bottom line is that moms, dads, friends, aunts, uncles, etc. will always be the strongest influencers on what people, especially children, choose to eat or drink. Same goes for exercise. Ads, even sad blatant hypocritical ones, are easily ignored by someone who isn’t eating processed foods at all and who spends their time outdoors with a support system. When I stopped eating processed foods, tv became laughable (not being a tv snob, I promise) in that every character was eating junk, every commercial promoted junk, and every talk show was about quitting junk– it was all too tempting and drove me crazy. I rent DVDs or download on iTunes now out of recognition of my weaknesses and commitment to my goals. Anyway, great article. Thank you!

  5. Pepsi was a “luxury” item where I grew up and you represented wealth, status, and higher socioeconomic class if you tipped that bottle often. Silly, huh? That was my perception as a child because the “poor” kids didn’t to experience as much of the “The Pepsi Generation”.

    “You’ve got a lot to live and Pepsi’s got a lot to give…” jingles filled the airwaves in the 1970’s. As a culture, we all bought into it. We all heard “Catch that Pepsi feeling! Drink it in.” Yip. We were catching a lot of that feelin’ back in the 70’s, drank cases of it, and now 7 our of 10 people are overweight or obese.

    As health and fitness ambassadors, we have our work cut out for us.

    Marlina
    movetobefit dot com

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