30 of America’s biggest food producers have come together to form the Healthy Weight Commitment Foundation.
It’s kind of like the Justice League of America, but instead of fighting comic book super villains, the HWCF is fighting against obesity.
Their plan is to do this by “helping consumers lead healthier lives by making energy balance – calories in balanced with calories out – a daily habit”.
We will do this by increasing access and opportunities for physical activity, healthier nutrition options and raising awareness of the energy balance approach…
…in the marketplace….
…participating companies are committing to build on existing efforts and will be making changes to their products, packaging and labeling to make it easier for consumers to manage their calorie intake while preserving or enhancing overall nutrition quality.
Specific options companies may undertake include:
- product reformulation and innovation;
- providing smaller portions;
- redesigning packaging and labeling;
- placing calorie information on the front of products;
- providing consumers with information and educational materials;
- and in-store promotion of the initiative.
…in the workplace…
…participating companies will undertake new or enhance existing programs to help employees achieve and maintain a healthy weight.
This may include:
- providing calorie information and healthier food and beverage options in cafeterias,
- vending machines and break rooms;
- providing access to exercise at work through individual and group activities;
- offering weight management programs;
- and implementing tools to track progress, like health risk appraisals.
…and in schools…
…the Healthy Weight Commitment Foundation will expand the successful Healthy Schools Partnership to additional schools around the country. The Healthy Schools Partnership integrates nutrition education and physical education through a school-based curriculum to help children develop lifelong positive healthy habits.
Sounds pretty good, doesn’t it.
- Healthier food products
- Improved and expanded nutrition information
- and lots and lots of money being spent to help improve our fitness levels
So, how come I feel dirty.
Like I have just been lied to.
Hmmmm, it seems like my Spidey-Sense is tingling.
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