Economy will drive fitness habits in 2010

As reported by Reuters, “cost-conscious workouts at home and at the gym topped the list of fitness trends for this year in a survey, followed by shorter, more time-efficient regimens, such as boot camp and circuit training“.

“People are looking for ways to accomplish as much as possible with as little time and money as necessary,” said Cedric X. Bryant, chief science officer of the American Council on Exercise (ACE), which conducted the online poll of fitness professionals.

“Last year ‘budget-conscious’ was on the list but this year the majority of the respondents put it as one of the top,” he added.

Other money-saving measures, such as the shift from personal training sessions to small group training classes and in-home workouts using smaller, more portable equipment, also made the list.

“Personal trainers are seeing they’ve got to respond to market needs. Working with two to four clients at a time they can charge less but still get their hourly fee,” Bryant said.

Boot-camp workouts and circuit training, both of which burn calories while building strength and endurance, will be among the most popular trends in 2010, as time-constrained consumers seek shorter, more intense regimens.

“We’re living in a time-pressured society where people are working longer because of staff reductions or trying to pick up extra income,” Bryant explained.

But, it’s not just the economy that is driving future fitness trends.

The aging of the baby boomers and the growing obesity problem will also impact the direction of the fitness industry


So, here’s my question…

Considering that personal training has been the biggest money maker for health clubs in the past decade, how are they going to adapt to a lingering recession, high unemployment levels and reduced disposable income?

Can they adapt?

Or maybe, just maybe, something better will emerge out of this economic mess.

Perhaps, instead of driving to the gym and paying someone to tell us how to exercise, we can adopt a DIY attitude towards our health & fitness.

  • Perhaps we can pool our knowledge (see internet, social media, facebook, twitter…)
  • Perhaps we can support each other (see not paying $80 per hour for support)
  • Perhaps we can exercise outside of a socially approved health club facility (see outdoors, rec room, garage)

So, what do you think?

  • Is the recession going to kill the corporate health club?
  • Can they adapt in time?
  • Is the recession impacting your fitness routine?
  • If so, how?


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