MEND: A Better Way to Reverse Childhood Obesity?

I want you to imagine that you’re the parent of this chubby little guy chowing down at Mickey Dees.

  • You know that your kid is obese.
  • You know that being obese is not going to make his life easier in any respect – health, social stigma, etc

And yet, here you are at McDonalds…again

How does that make you feel?

  • Like a failure as a parent?
  • Worried about your kid’s health?
  • Concerned that you don’t know how to fix the problem?
  • Upset that you can’t afford to fix the problem?


What if there was a program that:

  • Has been proven to help reverse childhood obesity (study, study)
  • Teaches kids (and their families) what & how they should be eating to be fit
  • Takes the family shopping to show them how to shop for healthy food on a budget
  • Shows the family how to prepare healthy meals
  • Teaches the family psychological tips to help them improve their odds of winning the weight loss battle
  • Re-introduces kids to physical activity – games, sports, etc..
  • Was offered in your neighborhood
  • Make us of already existing public facilities (community centers, parks, etc)
  • And is FREE

If you live in the U.K., this program already exists

Unfortunately, in North America, it doesn’t.

Funny how we talk about what a huge problem childhood obesity is, but we don’t do anything about it.


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