Over the past couple of years, Boot Camp style workouts have been chipping away at health club profits.
And for good reason.
- They generally cost less than health clubs
- Unlike health clubs, they don’t require a 12 month commitment
- The high intensity workouts burn a ton of calories
- In good weather, exercising outdoors is awesome.
- Group fitness is fun
- Group fitness participants are more consistent with their exercise routine
- Consistency improves the odds of achieving your goals
And, when you consider that two of the major issues facing our society are…
- the economy – recession, unemployment, etc
- systemic obesity and related diseases like diabetes and heart disease
…boot camp workouts seem like a sure bet for the fitness industry.
The problem is…
Most boot camp workouts kinda suck.
Strong words, I know. But not without reason. You see, over the past few months, I tried out a variety of boot camp workouts up here in Toronto….and they all sucked. Some more than others, but none of them were great.
And here’s my problem with boot camps workouts.
- They are a “one size fits all” type of workout. Regardless of experience, weight, injuries, strength, endurance, flexibility,etc…everybody is doing the exact same workout. If I did that with my personal training clients, I would be out of business.
- They are great at helping beginner trainees progress to an intermediate level of fitness, but that’s it. There is no progression.
- They focus on anaerobic & muscular endurance while ignoring all of the other aspects of physical fitness
- They offer no help with nutrition, emotional eating, injury recovery, etc….
- They are run by inexperienced trainers
- we have replaced aerobic endurance with anaerobic endurance, and
- we have replaced Jane Fonda with this guy
So, how do we make a better boot camp?
Well, I’m gonna tell ya.
My Imaginary Health Habits Better than Boot Camp would…
- Be led by more experienced trainers to start with
- Have varying levels of difficulty to accommodate beginners & elite level trainees
- Address the numerous aspects of physical fitness
- Help trainees correct muscular imbalances and joint mobility issues (neck & back pain, tight hips & shoulders, etc)
- Offer regular Q & A sessions with various health & fitness experts – naturopaths, dietitians, physical therapists, obesity experts, etc…
- Periodize workouts so that trainees progressed from beginner to elite and not just stay at intermediate
- Offer an online community as well as organize face to face meetups.
- while still charging $20 per session
- and allowing the trainees to soak up their Vitamin D