Do you have a case of the Beer Belly Blues?

A few weeks ago, I received an advance copy of Brad King’s latest book – Beer Belly Blues: What Every Aging Man and the Women in his Life Need to Know.


Note – I receive about one book a week from publishers & PR firms. Most of them you never hear about because…..they suck. And since Health Habits is all about ideas/products that don’t suck, I don’t blog about them.

Needless to say, I enjoyed the book, or you wouldn’t be hearing about it.

In fact, I liked it so much, I tweeted Brad to tell him I enjoyed it. Brad tweeted back and it was all very pleasant – two Canadian fitness geeks talking fitness. very exciting.

A couple of days later, I get an email from his publicist asking if I would like to submit an electronic “bonus gift” as part of the big book launch extravaganza.

It was kind of a good news/bad news situation.

On one hand, good because I admired Brad’s work and to be honest, was a little flattered to be asked – and yes, I know that sounds pretty geeky.

Bad, because I didn’t have any finished product to offer as my free electronic bonus gift. I had three different things in the partially done stage but nothing finished.

Long story short, I kicked it into high gear this weekend and finished my ebook – A Paleo Diet for the 21st Century


But, enough about me and my amazing little ebook/pamphlet – let’s get back to Beer Belly Blues.


In BBB, Brad shines a spotlight on a sight that is far to common these days – the beer belly. And while the majority of people don’t find a beer belly an attractive feature, Brad is more concerned about what the beer belly is actually telling you about one’s health.

Drawing on his experience as a nutritional researcher and over 200 scientific studies, Brad draws attention to the hormonal dysfunction that exists behind every big ole beer belly.

After the ripe old age of 30 the majority of men in North America can expect to experience depression, increased body fat (especially in the belly area), difficulty sleeping, hair loss, low libido, erectile dysfunction and so much more, but Beer Belly Blues shows us that it doesn’t have to be this way… in fact, the book will explain how you can safely and naturally stop and/or reverse these conditions.

And where I can be a little bit sarcastic and argumentative at times, Brad seems to have the unique ability to make obesity, male pattern baldness and erectile dysfunction funny.


At least 2 or 3 times, I actually laughed out loud…while reading the book at Starbucks.

And there’s nothing like being stared at by a bunch of coffee shop hipsters who think you’re a crazy person laughing at imaginary voices.

So, If you or someone you know is a male over the age of 30 (with a burgeoning belly), I would really recommend that you buy a copy of Beer Belly Blues … and ladies, this book is not just for men, if you want to know what the heck is taking place in your husbands/fathers/brothers/friends body… you will learn a lot from Beer Belly Blues.

Plus, you will also receive 30 free bonus gifts to boot.


One of them slightly better than all the others


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