In a letter sent to Jim Skinner, CEO of McDonald’s, the Center for Science in the Public Interest (CSPI), claims that when McDonalds advertises the toys included in their Happy Meals, they are unfairly and deceptively marketing their products directly to children.
The CSPI argues that these practices are predatory and wrong.
They go onto to claim that not only are they morally wrong, they are in fact illegal, because “marketing to kids under eight is (1) inherently deceptive, because young kids are not developmentally advanced enough to understand the persuasive intent of marketing; and (2) unfair to parents, because marketing to children undermines parental authority and interferes with their ability to raise healthy children”.
The CSPI “demands that McDonald’s immediately stop using toys to market Happy Meals to young children.
So, here are my questions for you:
- Is McDonald’s practice of advertising Happy Meal toys morally acceptable?
- Is that practice legally acceptable?
- If you agree with the CSPI that McDonald’s marketing practices are unacceptable, do you also agree with their lawsuit?
- Or, would you rather see concerned parents express their displeasure via complaints and/or choosing to eat at competing restaurants (without Happy Meal toys)