Madonna is opening a gym. Well…not exactly a gym. In true rock star fashion, the Material Girl is launching the most anticipated fitness club in history.
According to the press release, the first Hard Candy Fitness club will be 30,000 square feet of pure Madonna muscle set to open in Mexico City in mid-November in the exclusive Bosques de las Lomas area; 10 other locations will open later in major cities in Argentina, Brazil, Russia and throughout Europe and Asia.
And before you go and get all jaded and start thinking that this is just another Paris Hilton-esque celebrity sell-out, I will have you know that “Hard Candy Fitness will be a true reflection of Madonna’s point of view and will reflect her input on every detail — including music, space, light and other design cues. Madonna’s touch will be everywhere“. Yeeesh After flipping through my autographed copy of Sex, I am really hoping that they wipe down the equipment after Madonna finishes touching everything. .