A few nights ago, I couldn’t sleep so I crept out of bed, flipped on the tv and was introduced to the Bas Rutten Body Action System.
And like the vast majority of sleep deprived zombies watching late night infomercials, I was intrigued by the claims of a “Way Better Workout in Way Less Time”.
Luckily for my bank account, I still had a few functioning brain cells and I decided to do a little research on the B.A.S. before I gave them my credit card number.
So, I went to the BAS website….where I found out that the Deluxe model was going to cost me $569.99 CDN + tax.
Being of Scottish (ie frugal…ie cheap) heritage, I decided to look for a more cost effective option.
First, I checked with some martial arts buddies of mine. After they stopped laughing at me, they recommended a wall mounted unit called the Focusmaster. Problem is, the Focusmaster cost $800 USD. OUCH again.
Next, I found this BAS clone unit called the MMATT being sold at those Showcase “as seen on TV” stores. For $299.99 CDN + taxes. Alright, $299.99 is more like it.
But why is it so much cheaper than the original BAS – Body Action System?
Looking for that answer, I contacted the BAS people and asked them about this unit being sold at Showcase.
They aren’t happy with the MMATT. We’re talking lawsuits and expensive lawyers kind of unhappy.
In their humble opinion, the quality of the MMATT is inferior to the BAS unit. We’re talking patent infringement. We’re talking big smelly coal powered Chinese sweatshops.
This piqued my interest even more. I decided to look for the manufacturers of the knockoff BAS/MMATT units.
Of course, I don’t need 50 units and I would have to pay duty, customs fees and brokerage charges on top of the taxes and delivery. And considering that I don’t have a clue how to do all this stuff, I would probably end up costing myself a whole lot of time, money & aggravation.
But it got me thinking…if these units were of the same quality as the BAS, there is a lot of money to be made selling these things.
Buy for $50 and sell for $569.99.
Or even if you’re selling for the MMATT price of $299.99 – that’s a difference of $249.99
And when you consider how many late night tv watchers get sucked in by those infomercials….you realize how much money can be made selling these exercise gizmos.
So, who wants to get rich selling fitness equipment on tv?