The NFL’s Play 60 program has a simple goal: to get America’s kids to be active for at least 60 minutes a day.
And unlike other educational programs, the NFL is working hard to leverage the popularity of the league and it’s players to help reverse America’s childhood obesity epidemic.
Using an interactive website and a series of motivational PSAs, Play 60 is a rare example of how our obsession with celebrities can be used to make society better.
But is motivation enough?
What about the kids who live in neighborhoods without playgrounds or ballfields?
How are they supposed to Play 60?
Once again, the NFL (and friends) come to the rescue.
In partnership with Kaboom and a variety of corporate sponsors, NFL players have actually rolled up their sleeves and volunteered their sweat equity to help build playgrounds in neighborhoods low on cash but high in spirit.
And it’s a beautiful thing.
Now if only this small but amazing program could:
- get a little more national attention, and
- get a little more funding
Maybe America’s kids could break away from the XBox and the junk food.
So, if you would like to see the kids in your neighborhood climbing around on a new playground…get involved.
- Re-tweet this post
- Share it on Facebook
- Email the link to your gov’t representatives – city, county, state, etc…
- Or…if you’re really motivated, contact Kaboom and ask them how you can get directly involved.
p.s. – I want to thank one of my Twitter friends ( @ungaro ) for giving me the idea for this post.