Clear On Calories is proof that Coca-Cola is afraid of YOU

About a year ago, I wrote the article – Coca-Cola & McDonalds Are Afraid of You.

In that article, I made the argument that America’s fast food producers were concerned that America’s parents were becoming a little too health conscious & were starting to abandon their McFood.

So, like any 21st century mega corp, they rallied the troops and prepared to fight back with lower calorie products and an advertising blitz designed to silence their critics.

Since writing that article, America has gotten fatter & more diabetic….but at the same time, America’s fast food companies have been under constant attack from citizens groups and politicians eager to make points with America’s Moms.

One result of those attacks is the decision of soft drink manufacturers to print calorie count labels on the front of all containers.

And just in case America’s Moms are unaware of the new labels, the American Beverage Association (aka America’s soda lobby) is running this commercial on every network numerous times per day.

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Because they are scared to death of your purchasing power.

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Remember that the next time you go shopping.

If you don’t want your kids to grow up obese & diabetic, don’t buy food that will make them obese & diabetic.

  • Junk food producers only produce junk food because we eat junk food.
  • If you buy real food, they will produce real food.

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<end of rant>

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6 comments

  1. […] Any beer drinkers in the house?Doug from Health Habits shares that soft drink companies will include calorie labels on beverages.  Thanks to Clear on Calories!Shannon of Mentoring and Recovery presents Alison Smela.  Alison […]

  2. […] from Health Habits shares that soft drink companies will include calorie labels on beverages.  Thanks to Clear on […]

  3. “So, like any 21st century mega corp, they rallied the troops and prepared to fight back with lower calorie products and an advertising blitz designed to silence their critics.”

    Just to make sure I’m clear on this. In response to demand from consumers for lower calories products, McDonalds offers lower calorie products and advertises the fact.

    And this pisses you off?

    Really??

  4. @Brad

    It doesn’t piss me off…it makes me happy that a shift in consumer demand towards health has resulted in this shift in product design & marketing.

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