About a year ago, I wrote the article – Coca-Cola & McDonalds Are Afraid of You.
In that article, I made the argument that America’s fast food producers were concerned that America’s parents were becoming a little too health conscious & were starting to abandon their McFood.
So, like any 21st century mega corp, they rallied the troops and prepared to fight back with lower calorie products and an advertising blitz designed to silence their critics.
Since writing that article, America has gotten fatter & more diabetic….but at the same time, America’s fast food companies have been under constant attack from citizens groups and politicians eager to make points with America’s Moms.
One result of those attacks is the decision of soft drink manufacturers to print calorie count labels on the front of all containers.
And just in case America’s Moms are unaware of the new labels, the American Beverage Association (aka America’s soda lobby) is running this commercial on every network numerous times per day.
Because they are scared to death of your purchasing power.
Remember that the next time you go shopping.
If you don’t want your kids to grow up obese & diabetic, don’t buy food that will make them obese & diabetic.
- Junk food producers only produce junk food because we eat junk food.
- If you buy real food, they will produce real food.
<end of rant>