Quaker Oats has teamed up with “celebrity personal trainer” Bob Harper to promote Quaker Oatmeal as a super-healthy breakfast option.
According to Quaker’s Director of Breakfast Shelley Haus, the priority of Quaker’s new “Amazing Mornings” campaign “is to teach people the benefits of eating a healthy breakfast and motivate them to rethink what it means to start their days with an amazing morning that includes Quaker oatmeal”.
And to promote this gospel of oatmeal, Quaker unleashed Bob the trainer onto the celebrity interview circuit…
…as well as creating a contest and a series of webisodes where Bob teaches 3 typical American families how to incorporate Quaker oatmeal into a healthy lifestyle.
Sounds great…doesn’t it?
It made me want to rush out and buy a pack of maple & brown sugar.
But then I remembered….I hate that crap.
And why do I hate that crap?
1 packet of Quaker Oats Maple & Brown Sugar instant oatmeal has:
- 157 calories
- 2 grams of fat
- 4 grams of protein
- 32 grams of carbohydrate ( incl 3 g fiber / 13 g added sugar)
Similar in macronutrient profile to:
- 4 Twizzlers, or
- a cup of Kellogg’s Scooby-Doo! Berry Bones breakfast cereal, or
- 2 fat Free Fudgesicle bars, or
- a York Peppermint Patty, or
- a Klondike, Slim-a-Bear Chocolate Sandwich, or
- a cup of Kellogg’s SpongeBob SquarePants breakfast cereal
And to be honest, who wouldn’t rather have 2 Fudgesicles for breakfast?
But wait, it gets worse.
The USDA recommends that the average (aka sedentary) American adult is supposed to eat between 1600-2600 calories per day. If we divide those totals over 3 square meals, we come up with a total of between 533 – 867 calories per meal.
So, if you allow me to play devil’s advocate and say that Bob Harper and his clients are going to eat nothing but super healthy Quaker Maple & Brown Sugar oatmeal for breakfast….we can also say that they will be slurping down between 3.4 and 5.5 packages of Quaker Oats Maple & Brown Sugar instant oatmeal per meal
For a total macronutrient intake of:
- 7 – 11 grams of fat
- 14-22 grams of protein, and
- 109 – 176 grams of carbs (10 – 16.5 g fiber / 44 – 71.5 added sugar)
And that’s a whole lot of carbs (aka sugar)
And all that sugar is going to result in a bunch of insulin being produced.
Which may just lead to insulin resistance & type 2 diabetes and metabolic syndrome.
Sigh….if only there was some way of linking excessive oatmeal consumption and diabetes.
Note – it’s pretty obvious that I am exaggerating the downside of oatmeal to make my point.
Eating the occasional bowl of steel-cut oats or even that yummy maple & brown sugar dessert oatmeal isn’t going to kill you or cause your pancreas to shut down.
I wouldn’t do it, but that’s me. I am a big believer in eating Paleo in order to stay healthy.
But, when a big company spends a ton of money trying to manipulate my emotions and convince me that a big bowl of sugar = a healthy breakfast, I get upset. And my objectivity kind of goes out the window.
And when that big company tries to convince America’s Moms that this stuff….
this stuff is good for their kids……I lose it……arrggggghhhhh.
and I write a snarky blog post…..And I’m not the only one