California Assemblyman Bill Monning’s proposed soda tax bill just got punched square in the face by America’s beverage (soda) lobby.
And that shouldn’t come as a surprise.
Because as Gandhi once said, “First they ignore you, then they laugh at you, then they fight you, then you win.”
In this battle between junk food producers and anti-obesity advocates, the involvement of politicians has moved this fight from the “ignore” and “laugh at” stages directly into the “fight” stage.
Unfortunately for supporters of Assemblyman Monning’s Soda Tax bill, the American beverage lobby can afford to spend huge quantities of money & political influence while the anti-obesity advocates could only afford some sugar packets & scotch tape.
It reminds me of that classic battle between Bugs Bunny & “The Crusher”…with scrawny ole Bugs Bunny playing the part of the anti-obesity advocates, while “The Crusher” stands in for the soda lobby.
If I remember my history correctly, didn’t skinny little Bugs Bunny end up winning that fight?