Eat Junk Food to Lose Weight

What do you do if you want to get stronger and faster?

  • You workout
  • You push yourself hard
  • You damage muscle fibers
  • You exhaust energy systems
  • You force your body to improve – to become more efficient – to become better

Without that intense stimulus, your body has no reason to change. And without a reason, it won’t.

The same theory applies to almost every area of self-improvement – education, business, relationships…even weight loss.

But if that’s true, why do we all know people who have been dieting for years & years and just can’t seem to lose those last 20 lbs? They’re cutting calories and eating vegetables and swallowing fat burners and even chopping out parts of their GI tract…all in an extreme effort to lose weight.

Why doesn’t it work anymore?

Isn’t starving yourself enough of a stimulus?

Not when you’ve been doing it for months or years. At a certain point, your “diet” becomes the “new” normal.

For example, when you first started dieting, your body was used to eating crap…and lots of it. So when you cut back on calories and started eating Paleo, you set off a whole series of hormonal and neurochemical reactions in their body with the end result being fat loss.

But after a while, your body got used to the smaller portions and the servings of Grilled Salmon with Curried Cauliflower Puree.

And the weight loss stopped.

So now what?

Our bodies require a reason to change – There is no reaction without a stimulus.

If you want the fat loss to start again, you need to apply a new stimulus. And not just dropping your calories even lower or eating even “cleaner”. That isn’t new. You need to mix things up.

Here are two powerful stimuli.

  1. Intermittent Fasting – Periodic abstinence from food can have a powerful hormonal and neurochemical effect on your metabolism. In my personal experience, I have found that an occasional 1 or 2 day water/tea fast to be the most effective.
  2. Cheat Meal / Cheat Day / Cheat Week – Eat whatever you want and eat a lot of it. I know this sounds completely insane, but we’re trying to force your body to make a big hormonal/neurochemical shift. Eating an extra portion of grass-fed beef isn’t going to cut it. In my experience, I have found that scheduled weekly cheat meals don’t work. They just become part of your regular diet & your body adjusts.

Here’s what I do with my clients when they start to plateau.

  1. During one or two days during the work week, we institute a water/tea/black coffee fast. I also have them start their morning with a big glass of Athletic Greens.
  2. During the remaining 5-6 days of the week, I have them pig out for one meal immediately following their workout.

After a week of this, they’re back to their healthy Paleo Diet.

If the weight loss starts again…GREAT!!!

If not, we plan another shock to the system..

10 comments

  1. Ok Doug,

    I’ll Bite

    WHY exactly would you need to go back to your paleo diet when you can lose all the weight you want and achieve optimal fitness levels with a properly timed cheat type meal every single day?

    What’s the logic?

    Feel like I’m being set up, but you know about me and no willpower–can’t resist 🙂

    Jon
    EET Fitness

  2. I’m curious, why the fasting and then the gluttony? I’ve heard of people spiking their calorie intake one day a week, hoping their body will burn more calories in the following days because it’s expecting the trend to continue. I don’t know how effective it is, but the theory makes some sense. So why not cheat first to get the metabolism all revved up and then let it chew through everything that’s left on fast day?

  3. Hi Allison – Diet cheats are a tool to be used ONLY when your diet plateaus…not as a break from the monotony.

  4. I have practiced Intermittent Fasting when I gain any unwanted weight. I’ve done in 2 days on, 2 days off. Within the 2 days on, I lost roughly 7 pounds. Intermittent Fasting served as a body cleanse to release the excess “junk” stored in my body that was not released otherwise. Its a great tool to shock your body and keep it guessing.

    William Lockley

  5. Do you have a favorite book or blogger for I/F that I can check out? Google searching just gives me too many differing ideologies. Would also love to hear more about the mental/emotional side of your I/F experience, as well as anybody else– I think this will be my biggest challenge when doing it.

  6. What do you do if you want to get stronger and faster?

    You workout
    You push yourself hard
    You damage muscle fibers
    You exhaust energy systems
    You force your body to improve – to become more efficient – to become better
    Without that intense stimulus, your body has no reason to change. And without a reason, it won’t.

    The same theory applies to almost every area of self-improvement – education, business, relationships…even weight loss.

    Amazingly put 🙂

  7. This articles touches on a lot of the problems I’ve experienced in the past. Sometimes I wonder what I’ve exactly done with my body thru irregular eating patterns. But thanks for the tips, it helps to make things clearer.

  8. I have a “cheat meal” once a week, and here is what it does for my fat loss. It allows me to not become bored with calorie counting and watching every thing I eat to ensure optimum health.

    I don’t even over-do my cheat meal, but it gives me the satisfaction that I am still human, and after I have it I can go back to eating better.

    If you have will power, I think a cheat meal can work just fine, but maybe that’s just me.

  9. I have found that if you reach a plateau it helps to just take a break from your routine of diet and exercise. Not for longer than a week though. After the week is over start right back into your best fitness DVDs and that is usually enough to start the pounds to shed again. http://revupforfitness.com/

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