This Is Your Brain on Donuts

Researchers from Uppsala University have found that rewarding substances like alcohol, cocaine and foods rich in sugar are able to “kidnap” the reward center of your brain, resulting in:

  • Immediate feelings of pleasure
  • Impaired co-signalling of your glutamate and dopamine nerve cells
  • Improved memory of environments that could be associated with the ingestion of reward substances
  • Hypersensitivity to reward substances
  • Increased ingestion of reward substances
  • Addiction to reward substances

And we all know what happens when a person is addicted to donuts, don’t we?