WTF is a Flash WOD?

At noon on Wednesday, February 22, a 15,000-pound shipping container descended from 30 ft. above Yonge and Dundas Square in Toronto to reveal Reebok’s new global campaign, The Sport of Fitness Has Arrived.

Following the drop, a flash mob of 250 people filled the square and introduced Toronto to a super high-energy CrossFit WOD .

One comment

  1. That was.. amazing! LOL. Its a new way of interacting customers with their new CrossFit WOD. To be honest, I thought the 250 mobs will pop out at the cargo box.

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