… and why should they?
McDonald’s isn’t your Mommy.
- They prepare food
- You buy it
- Their stock price tripled in the past 8 years
- As did the ass size of the typical McDonald’s customer.
Unfortunately for fast food restaurants, childhood (and adult) obesity has become a major medical, political & social issue.
A big enough issue that at the most recent McDonald’s shareholder meeting, a small group of shareholders came forward to say that “McDonald’s can no longer ignore the spiraling costs of its business practices on our children’s health and on our healthcare system. This issue is not only critical to the health and well-being of generations to come, but also to shareholders who should be better informed about the liabilities associated with the businesses they’re investing in.”
The resolution would compel the Board of Directors to assess how the growing body of evidence linking fast food and its marketing with diet-related conditions will impact McDonald’s finances and operations.
In response to the proposal, McDonald’s board of directors recommended a “no” vote on the proposal, calling it “unnecessary and redundant.”
- 93.6% of McDonald’s shareholders agreed and voted NO.
Hmmmm…. a cynical person might assume that 93.6% of McDonald’s shareholders and the entire board of directors already know how McDonald’s menu & marketing practices impacts childhood obesity…and they don’t want to see their profits, share prices and performance bonuses get hammered by the truth.
- And why would they?
- Their job isn’t keeping our kids healthy.
- That’s our job.
Just know that McDonald’s (and KFC, DQ, Taco Bell, Burger King, Wendy’s, etc) doesn’t give a shit about your health or the health of your children.
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