The weight loss industry is a multi-billion dollar business. It’s a multi-billion dollar business which combines recycled weight-loss theories with new celebrities year after year. It’s a multi-billion dollar business which sells the promise of transformation…while secretly hoping that you never succeed.
Today, I thought I would let you in on a few of the secrets that they will never mention in their weight loss books.
- All Diets Work
Whether they have you counting calories, restricting food groups or modifying when you’re allowed to eat, almost everybody will lose weight at the beginning of a new weight loss program. Their program is not nearly as special as they want you to believe.
- All Diets Fail
Most people already know the difference between diets that make you lean and diets that make you fat. The problem isn’t lack of knowledge…it’s lack of consistency. The world’s most perfect weight loss diet is 100% useless if you don’t follow the rules.
- Following the Rules Can Be Extremely Uncomfortable
In addition to being affordable and almost-always available, a large percentage of us rely on junk food to modulate hormones and neuro-chemicals in an attempt to reduce stress levels and make raw nerves feel…less raw. It’s the same reason why other people drink, do drugs, beat their spouses, etc. When you take away your emotion-soothing foods, you may be able to rely on willpower for a while as you try to ignore your “stuff”, but eventually, your willpower won’t be strong enough…and the siren’s call of Ben & Jerry may just be too strong for even the most awesome of celebrity endorsed diets.
- Uncomfortable Doesn’t Mean Impossible
No matter how much you rely on junk food, there are psychological, neurological and nutritional approaches that can help reduce your dependence on food to modulate your emotions. And most of them are free or at least very reasonable. MP3s of guided meditations, brain wave entrainment and/or hypnosis require very little cash and almost zero effort from you…and can be very, very helpful. Supplements like Chill Pills cost less than $1 a day and can have a profound effect on your mood. Dr. Judith Beck lowers the cost of using Cognitive Behavior Therapy as a weight loss aid by laying out her techniques in her book – The Complete Beck Diet for Life.
- You are Your Best Diet Guru
No weight loss expert will ever know what it’s like for YOU to lose weight. They won’t feel your cravings…or have to resist your urges to snack late at night…or have tell your friends that you will be eating a bowl of chicken vegetable soup instead of sharing their giant platter of Nachos Supreme!!! But then again, they can’t judge how your body responds to a week of Intermittent fasting or how peri-workout nutrition has helped you gain muscle and lose fat at the same time. They can’t make the very specific observations and adjustments that will help you overcome your weakness while maximizing your strengths and advantages.
What should you do with this info?
I have met and talked with a lot of weight loss gurus over the past decade…and most of them are pretty decent people with an honest desire to help overweight people lose weight and get fit. They realize that there is no perfect diet. They realize that what works for you might not work for me. They realize that weight loss can be a long, drawn-out, incredibly frustrating endeavor.
Unfortunately, if they wrote that in their book… NO ONE would buy it.
So…take what you read in a diet book with a giant grain of salt. Think about the theory behind the weight loss plan. Think about how easily you would be able to integrate that plan into your lifestyle. And if you decide to take the plunge, pay attention to how your body, mind and emotions respond. And be ready to make tweaks to customize a “one-size-fits-all” diet to make it fit your life.
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