What’s with all the moral outrage surrounding McDonald’s “better” Chicken McNuggets?

Three weeks ago, McDonald’s released a commercial touting their “better” chicken mcnuggets.

The aim of the commercial was to show how McDonald’s is responding to changing consumer tastes by making their food healthier….because “We all want what’s best for our kids” …so sayeth the commercial’s narrator.

Soon after the commercial aired on tv, people started flipping out.

Panera Bread CEO Ron Shaich claimed McDonald’s is misleading customers about its food.

“I was offended watching this commercial during the Olympics about the preservative-free McNuggets,” Shaich said in a phone interview with Business Insider. “I thought, ‘You’ve got to be kidding.’ Sure, you’ve got McNuggets that are preservative-free, but what are you dipping them in? Sauces that are filled with that stuff!” (link to article)

“Grossly misleading,” is how Bill Jeffery describes the commercial. The executive director of the Centre for Health Science and Law in Ottawa argues preservatives or no preservatives, deep-fried and salted Chicken McNuggets simply aren’t a healthy choice for children.

“What they’re advocating is so far removed from good nutrition, it’s almost kind of laughable.”

Cue the moral outrage

As a health & fitness professional, this is where I am supposed to jump on the bandwagon and slag McDonald’s for trying to sell us junk food under the banner of health & family & all that good stuff.

And yet…I kinda feel bad for McDonald’s.

Sure, McDonald’s claim/suggestion that their food is healthy is 100% BS. As is their claim that they want the best for my daughter.


What they want is to sell as much “food” to as many people as is possible…just like every other food manufacturer in the world.

And since the fastest growing segment of the food industry is “healthy” food, McDonald’s execs are re-formulating the menu & re-branding their image as quickly as possible.

In regard to their menu, McDonald’s has already stopped using chickens raised with antibiotics prescribed to humans and intends to:

  • switch to cage-free eggs in the next decade,
  • replace the corn syrup in their buns with sugar
  • cook McMuffins with butter instead of liquid margarine, and
  • remove the preservatives from their McNuggets

Which, IMHO, is pretty great for the world’s most popular JUNK FOOD restaurant.


Because, we have to remember that since it’s inception, McDonald’s has sold fried meat, white bread, deep-fried potatoes, soft drinks, milk shakes and sugary condiments. And they’ve made billions doing that…because people love that stuff.

Unfortunately, as McDonald’s grew and their restaurants became assembly lines supplied by factory food, the quality of raw ingredients dropped through the floor.

Now, with the public’s shift towards healthier food choices, McDonald’s is responding by improving the quality of their factory food AND introducing healthier new options like kale salads.

Which is a move in the right direction. 

Just don’t expect them to go back to selling beef raised from cattle that eat grass…and fresh potatoes fried in oils that can handle high heat…and milkshakes made with milk from grass-fed cows…and buns baked without preservatives.


McDonald’s customers aren’t going to put up with a $10 Big Mac. Not going to happen. It would be financial suicide.

McDonald’s sells fast, cheap, sweaty, greasy & salty food…because that’s what humans like best. It’s in our dna.

And as long as McDonald’s is truthful in reporting the nutritional content of their food, even us health & fitness advocates have to cut Ronald some slack and accept that we are the ones responsible for the food we put into ourselves and our kids.

Even if their ads are manipulative & less than honest.



Henry Rollins v.s. McDonalds

A lesson in nutrition from an unlikely source – Mr. Henry Rollins


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Is Junk Food Fine in Moderation?

A little while ago, I made the mistake of debating a talk-radio host about the Ontario Medical Association’s proposals to help combat obesity up here in Canada.

The OMA suggests:

  • Increasing taxes on junk food and decreasing tax on healthy foods;
  • Restricting marketing of fatty and sugary foods to children;
  • Placement of graphic warning labels on pop and other high calorie foods with little to no nutritional value;
  • Retail displays of high-sugar, high-fat foods to have information prominently placed advising consumer of the health risks; and
  • Restricting the availability of sugary, low-nutritional value foods in sports and other recreational facilities that are frequented by young people.

Of course, the suggestion of a fat tax caused on-air conservatives to completely freak out.

During our debate over the tax implications of obesity (healthcare costs vs “fat taxes”), Mr. DJ let me know that:

  1. “in moderation” there are no bad foods…
  2. and that since we need food to eat, taxing any foods is ethically wrong.
Death by McMuffin???

Aside from the fact that we have already jumped the ethical hurdle by taxing snack & restaurant foods, I let him know about a new study which showed that within 2 hours of eating a breakfast consisting of two commercially available breakfast McSandwiches -(900 calories and 50 g of fat) – test subjects saw a reduction of arterial blood flow by 15-20%.

Let me repeat: It slowed down the flow of their blood.

And while this doesn’t mean that your blood is going to stop flowing after eating a bag of McMuffins…it does indicate that eating junk food has an immediate & negative effect on your health.

  • And that if you eat like this on a regular basis, you are harming yourself.

Even if a radio DJ disagrees.

Mr. DJ went on to argue that eating junk food provides calories and since we will die without calories, we would all die. Ergo junk food is good for us.

I hung up the phone.


Why is America so Fat

The Free Market Doesn’t Give a Shit About Your Health…

… and why should they?

McDonald’s isn’t your Mommy.

  • They prepare food
  • You buy it
  • Their stock price tripled in the past 8 years
  • As did the ass size of the typical McDonald’s customer.

Unfortunately for fast food restaurants, childhood (and adult) obesity has become a major medical, political & social issue.



A big enough issue that at the most recent McDonald’s shareholder meeting, a small group of shareholders came forward to say that “McDonald’s can no longer ignore the spiraling costs of its business practices on our children’s health and on our healthcare system. This issue is not only critical to the health and well-being of generations to come, but also to shareholders who should be better informed about the liabilities associated with the businesses they’re investing in.”

The resolution would compel the Board of Directors to assess how the growing body of evidence linking fast food and its marketing with diet-related conditions will impact McDonald’s finances and operations.

In response to the proposal, McDonald’s board of directors recommended a “no” vote on the proposal, calling it “unnecessary and redundant.”

  • 93.6% of McDonald’s shareholders agreed and voted NO.

Hmmmm…. a cynical person might assume that 93.6% of McDonald’s shareholders and the entire board of directors already know how McDonald’s menu & marketing practices impacts childhood obesity…and they don’t want to see their profits, share prices and performance bonuses get hammered by the truth.

  • And why would they?
  • Their job isn’t keeping our kids healthy.
  • That’s our job.

Just know that McDonald’s (and KFC, DQ, Taco Bell, Burger King, Wendy’s, etc) doesn’t give a shit about your health or the health of your children.


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America's Food FAIL: Pink Slime in your Burgers and Bugs in your Frappucinos

  • Starbucks Strawberry and Creme Frappuccinos are colored with BUGS……instead of strawberries.

Well done America’s food producers……well done.

America’s Food FAIL: Pink Slime in your Burgers and Bugs in your Frappucinos

  • Starbucks Strawberry and Creme Frappuccinos are colored with BUGS……instead of strawberries.

Well done America’s food producers……well done.

The World's First Paleo Fast Food Restaurant

Danish super-chef Thomas Rode Andersen is opening the world’s first Paleo fast food restaurant – Palæo

Designed as a 24-hr take-out restaurant, Chef Andersen believes he has a duty to champion the diet because too many people walk around “feeling like hell”.

“It’s all about going back to something original, going back to what we are designed to eat and the way our bodies are designed to work, and nothing to do with what we have come up with in the interim 10,000-12,000 years.”

It makes me wish that I lived in Copenhagen.

  • Super healthy food,
  • designed by a Michelin starred chef,
  • served 24 hours a day,
  • for a low price and
  • served in a quick & convenient take-out style.

How can you beat that?

Palæo’s menu will include:


Paleo Wrap Sandwiches

  • Paleo Hot Dogs,
  • Paleo Spaghetti,
  • Paleo Soup, and of course…
  • A whole bunch of Salads and fresh squeezed Juices.

Mmmmmmmmm Paleo.



Death By McNuggets

image: mikethepod.com/mcnugget.jpg

Last week, 17 year old Chicken McNugget addict Stacey Irvine was rushed to hospital after collapsing and struggling for breath. Upon further examination in hospital, Stacey was found to be severely anemic and to have swollen veins in her tongue.

Concerned that a healthy looking 17 year old could be so severely malnourished, doctors inquired about her diet.


  • Chicken McNuggets
  • Fries
  • The occasional slice of toast for breakfast, and
  • Crisps (or chips for us non-Brits)

That’s it.

And to make matters worse, she has never eaten greens or fruit in her life.

No wonder the poor girl is sick.

According to her Mum “Her doctors told her in no uncertain terms that she’ll die if she carries on like this. But she says she can’t eat anything else.”

And she has no plans to start now.

  • McNuggets : 1
  • Stacey Irvine : 0


Too Fat for White Castle

A 290 lb stockbroker is suing the White Castle fast food chain because it’s booths are too small to accommodate his burger filled belly.

He claims that White Castle has a responsibility under The Americans with Disabilities Act to provide him with seating that can handle his ponderous paunch.

And ever since talk radio got a hold of the story, the response has been overwhelmingly negative towards Mr. Kessman. Callers and hosts have been in agreement that this is a frivolous lawsuit and that instead of blaming White Castle, Mr. Kessman should accept responsibility for his own lifestyle choices.

And while I agree that this lawsuit is ridiculous and should be tossed asap, it does raise some interesting questions.

  • Fast food restaurants make their money by selling mass quantities of standardized food to the average citizen.

And I’m sure that when White Castle designed their current restaurant seating, the average person could comfortably sit in their booths. Unfortunately, the average citizen is starting to look more and more like Mr. Kessman.


So….I’m wondering if we should look at Mr. Kessman as a sort of canary in the obesity coalmine?

  • Is his lawsuit the beginning of a trend?
  • Will food producers face lawsuits based on disability or that they knowingly sold products that led to obesity, diabetes and metabolic syndrome?
  • Will obesity become the new smoking?
  • Will major food producers face multi-billion dollar class-action lawsuits?

Instead of trying to placate Mr. Kessman, should the executives at White Castle (and KFC, McDs, etc) see the writing on the wall and begin super-sizing all of their restaurants?

It may be ridiculous to think that a restaurant is responsible for how much food their customers over-eat, but if the average citizen is getting fatter, then companies who cater to the average citizen had better start making changes….before they find themselves in court….or losing market share to their competitors with bigger booths.


Live Near Junk Food = Eat Junk Food : Live Near Health Food = Eat Junk Food

According to a study published in the Archives of Internal Medicine, living in a neighborhood loaded with junk food restaurants makes it more likely that you will eat a lot of junk food.


Probably not.

For years now, nutrition “experts” have been telling us that people who live in “food deserts” in which healthy food is difficult to find are doomed to a life of pizza, cheetos, soda, type 2 diabetes and morbid obesity.

As a result, the U.S. federal government has made it one of their priorities to increase access to healthy “real” food in these target neighborhoods. And by priorities, I mean spending big piles of tax dollars.

The idea  is that we spend some money in the short term to:

  1. Eliminate food deserts
  2. Improve the health of people living in food deserts, thereby
  3. Improving their productivity, quality of life, income, thereby
  4. Raising tax revenue, thereby
  5. Getting a positive return on the initial investment of tax dollars

Too bad this same AIM study couldn’t find a similarly strong relationship between the consumption of healthy food (fruit, vegetables, etc) and people who live in neighborhoods loaded with supermarkets.

After crunching the data, the researchers concluded that “there is some evidence for zoning restrictions on fast food restaurants within 3 km of low-income residents but suggest that increased access to food stores may require complementary or alternative strategies to promote dietary behavior change.”

Because it’s not enough to build supermarkets and stock them with healthy food.

People eat junk food because they believe that the short term benefits outweigh the long term costs.

And until that belief is changed, junk food producers will continue to make a ton of money and our population will continue to get fatter and more diabetic. 😦

What to do, what to do, what to do….

Here’s what I think

What about you?



Big Food Fights Dirty in the War Against Obesity

Big Food is under attack for their contribution to the global obesity epidemic.

If it isn’t restaurants being “forced” to list nutrition info on their menus, it’s soda manufacturers being chastised by politicians or processed food producers being slammed for the high levels sugar, salt & chemicals in their food.

And just like tobacco producers back in the 80s, Big Food is fighting back.

Earlier this week, ABC News uncovered one of their strategies.


David Allison is a renowned scientist who runs an obesity research center at the University of Alabama in Birmingham. He has a 108-page resume and has been honored at the White House.

He is also the recently resigned incoming president of the Obesity Society.

Dr Allison resigned his position after his colleagues expressed outrage when he “was paid by the New York Restaurant Association to file an affidavit in its case against New York City and its law requiring restaurants to post calorie information on menus, saying the law might actually make people eat more.

And it’s not just the NYRA.

Allison has been paid by Coca-Cola, Pepsi, the American Beverage Association, Kraft, McDonald’s, General Mills, Kellogg’s, Mars and Nabisco to say that it hasn’t been proven that their products contribute to obesity.

In addition to over $2.5 million in research grants from private industry, Dr. Allison receives considerable consulting and speaking fees from food & beverage producers.

Critics say Allison is part of a concerted effort by big food to co-opt scientists not only by funding their research but by offering them lucrative speaking and consulting deals, in an effort to confuse U.S. families about the health effects of popular food products.

Such tactics, critics say, are similar to those once used by Big Tobacco.

In a recent commentary in the Journal of the American Medical Association, respected food researchers asserted that the industry has participated in “deceptive science and advocacy.” They say “the food and beverage industry has created or funded front groups reminiscent of the tobacco institute that give the appearance of grassroots support.”

The groups, they say, include Americans Against Food Taxes and the Center for Consumer Freedom, organizations that are largely funded by the food and beverage industries.

“Big tobacco, big sugar,” food researcher Popkin said, “identical in the way they treat scientists.”

And it’s not just individual scientists.

Hospitals and medical associations take money from food producers to conduct obesity research.

Of course, these organizations are quick to assert that their research is not affected by industry funding.

The American Dietetic Association took money from Hershey to collaborate on a “Moderation Nation” website, to reach millions with a healthy-eating message, they said.

Here’s one of the recipes from the website.

Fudgey Fruit Pizza.

Because nothing says healthy like a fudge pizza does.

mmmmmmmmmmm fudge.

Let’s be honest…

  • Everybody knows that our population is getting fatter day after day.
  • Everybody knows that eating Fudgey Fruit Pizza will make you fat.

However, no one at Hershey or Coca-Cola or McDonald’s or Kellogg’s or Nabisco is forcing you to buy the food that is making the world a fatter place.

We live in a free market.

  • If you want to buy food that makes you fat…go right ahead.
  • If a company wants to sell you food that makes people fat…go right ahead

But, when a company lies to us – saying that their food isn’t a direct cause of the worldwide explosion of obesity…that’s when people get pissed off.

And when Big Food companies co-opt respected scientists, doctors, medical associations & hospitals to help propagate those lies….people get even more pissed off.

And when people get pissed off, they tell other people. (hint, hint)



British Government Sells Out to the Fast Food Industry

As part of it’s continuing effort to destroy it’s healthcare system, the British government has invited fast food companies including McDonald’s and Kentucky Fried Chicken to help write government policy on obesity, alcohol and diet-related disease.

In addition to Ronald and the Colonel, representatives from PepsiCo, Kellogg’s, Unilever, Mars and Diageo are also among the businesses that have been asked to contribute to the five ‘responsibility deal’ networks set up by Health Secretary Andrew Lansley.

And while the details aren’t expected to be released until the government presents it’s public health white paper in the next few weeks, it’s believed that:

  • the Food Responsibility Deal Network will be chaired by one of the above mentioned companies, while the
  • the Food sub-group on calories is to be chaired by PepsiCo
  • the Behavior Change Responsibility Deal Network is to be chaired by the National Heart Forum
  • the Physical Activity Responsibility Deal Network is to be chaired by the Fitness Industry Association, and
  • the Alcohol Responsibility Deal Network is chaired by the head of the lobby group Wine and Spirit Trade Association


In America, they’re banning the sale of Happy Meals.

In the U.K., they’re asking Ronald McDonald to design national policy on food consumption and obesity.


Is it any wonder why nobody trusts politicians any more?


Note – If any of my U.K. readers would like to express their displeasure over this decision to the british Secretary of Health, Andrew Lansley, here is his contact info.

Constituency Office
153 St Neots Road
CB23 7QJ
Tel: 01954 212 707
Fax: 01954 211 625

Email: lansleya@parliament.uk

All Hail the Heart Attack Grill Diet

You’ve got to respect the folks at the Heart Attack Grill.

At least they can admit that their food comes complete with a side order of “sudden weight gain, repeated increase of wardrobe size, back pain, male breast growth, loss of sexual partners, lung cancer, tooth decay, liver sclerosis, stroke, and an inability to see your penis.”

And while Ronald McDonald prepares to defend the health benefits of his Happy Meals in a court of law, the geniuses behind the Double Bypass burger step up and corner the moral high ground in the junk food industry.

And if you’re lucky enough to weigh over 350 lbs, you Eat for FREE!!!


Vegan Doctors Bitch Slap McDonalds

If there’s one thing I can say about the Physicians Committee for Responsible Medicine….it’s that they’ve got cojones.

In a distinctly PETA-like fashion, this little group of vegan/animal rights activists has just up and bitch slapped McDonalds with this commercial.

Oooooooh snap…….No they dittant!!!

Ronald McDonald is going to be royally P.O.’d when he sees that PSA.

And you know what happens when Big Red gets angry……you know he’s going to get medieval on someone’s ass.

And I ain’t betting on a group of vegan doctors against that guy.


McDonald's v.s. the Obesity Police

In a letter sent to Jim Skinner, CEO of McDonald’s, the Center for Science in the Public Interest (CSPI), claims that when McDonalds advertises the toys included in their Happy Meals, they are unfairly and deceptively marketing their products directly to children.

The CSPI argues that these practices are predatory and wrong.

They go onto to claim that not only are they morally wrong, they are in fact illegal, because “marketing to kids under eight is (1) inherently deceptive, because young kids are not developmentally advanced enough to understand the persuasive intent of marketing; and (2) unfair to parents, because marketing to children undermines parental authority and interferes with their ability to raise healthy children”.

The CSPI “demands that McDonald’s immediately stop using toys to market Happy Meals to young children.

And, if they can’t resolve this matter in the near term (30 days), CSPI will bring a lawsuit that seeks an injunction preventing McDonald’s from providing toys with purchases of any or all Happy Meals.
In specific, CSPI claims that McDonald’s practices violate state consumer protection laws, such as Massachusetts G.L. c. 93A, Texas Business & Professions Code § 17.41 et seq., District of Columbia Code § 28-3905 et seq., New Jersey Statutes Ann. 56:8-1 et seq., and California Business & Professions Code Section 17200.
And because they detest government encroachment into our lives (sarcasm) and believe in a free market, CSPI will postpone filing suit if it can obtain McDonald’s agreement to stop its use of toys to market Happy Meals. This offer of settlement will remain open for 30 days from the date of this letter, after which yadda yadda yadda blah blah blah.

So, here are my questions for you:

  1. Is McDonald’s practice of advertising Happy Meal toys morally acceptable?
  2. Is that practice legally acceptable?
  3. If you agree with the CSPI that McDonald’s marketing practices are unacceptable, do you also agree with their lawsuit?
  4. Or, would you rather see concerned parents express their displeasure via complaints and/or choosing to eat at competing restaurants (without Happy Meal toys)

Coca-Cola & McDonalds Are Afraid of You

For the past few years, North American obesity & fitness geeks have been preaching about the dangers of childhood obesity.

At first, we were ignored…then laughed at….then threatened with lawsuits….

Today, we see:

  • the First Lady adopting childhood obesity as her personal crusade
  • celebrity chef Jamie Oliver taking on the USDA & America’s school system in an attempt to reverse childhood obesity
  • daily media coverage of the latest obesity horror story

The tide may finally turning

And as a result, mega corporations like Coca-Cola & McDonalds are scared to death that America’s parents are going to punish them for their part in the fattening of America’s children.

Hence the following menu changes & advertising campaigns:

Note: It’s probably just an oversight, but this commercial failed to mention that parents groups have been pressuring the soft drink industry & school boards for years about the pop machines in schools.

But, I guess that there’s nothing like a mob of angry parents to get an entire multi-billion dollar industry to stop selling their product directly to children

And it’s not just the soft drink industry.

Dairy Queen has their Mini Blizzard that is roughly half the size of the previous smallest size.

According to DQ reps, “The size and price (between $1.99 and $2.49) really appeal to many consumers and in fact create a very strong perceived value for the new Mini.”

The next thing you know, Ronald McDonald will be out of a job and KFC will be serving tofu-chicken stir-frys

Being a parent is the hardest job in the world

But when you feed your kids like this ↑ or like this ↓…you’re not being a good parent.

And because we have let our kids (and ourselves) eat like this, they have to deal with…

  • Skyrocketing childhood obesity rates
  • Adult-onset Diabetes renamed as Type 2 Diabetes because so many kids are afflicted by it
  • An increase in childhood Type 1 Diabetes
  • 40% of their obese friends having fatty liver disease

And if that wasn’t enough, new research has uncovered that their arteries are stiffening.

Stiffening of the arteries….in children.

And in case you didn’t know…stiff arteries are a hallmark of atherosclerosis, a typically adult condition in which blood vessels become clogged.

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Should Ronald McDonald be Fired?


more about “Group tells Ronald McDonald to take a…“, posted with vodpod

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Who needs steroids when you got McDonalds

At this year’s Olympic games, we have seen some amazing performances.

  • Petra Majdic winning a bronze medal in cross country skiing after suffering 5 cracked ribs and a deflated lung.
  • Lindsey Vonn winning downhill gold with her messed up shins
  • Shaun White twisting and turning like the Tazmanian Devil
  • Jon Montgomery coming from behind to win gold in my new favorite winter sport – skeleton

And, in past years, we might have attributed those performances to steroids…but not with these Olympians.

They don’t need steroids.

They’re being powered by the official food & drink of the 2010 Olympics…

McDonalds and Coca-Cola

But wait, it gets better.

McDonalds has decided to sponsor hundreds of young athletes as they train & eat their way to future Olympic glory.

Allow me to introduce you to the 2026 Olympic gold medal winner in downhill skiing and competitive eating.



A BAN on Fast Food TV Advertising Would Reverse Childhood Obesity Trends


In the past few years, childhood obesity has grown from being a personal health issue to a public health issue.

And today, it is fast becoming a political issue.

the-goonies-chunkWay back in the 1980s, this is what a fat kid looked like.

(Bonus points to anyone who recognizes Chunk from “The Goonies”)

Today, Chunk would almost be slim by comparison.

Not only are today’s fat kids fatter than ever, their numbers are swelling as well.

In 2006, the CDC said that “the prevalence of obesity among children aged 6 to 11 more than doubled in the past 20 years, going from 6.5% in 1980 to 17.0% in 2006.

The rate among adolescents aged 12 to 19 more than tripled, increasing from 5% to 17.6%“.

And if that wasn’t bad enough, research also shows that there is an 80 percent chance an overweight adolescent will become an obese adult.

But maybe, you’re not a numbers person.

If that’s the case, and this data isn’t enough to grab your attention, take a look at this train-wreck:

Clearly, we have a problem.

What to do, what to do…

Well, according to researchers from the National Bureau of Economic Research, a ban on fast food advertisements in the United States could reduce the number of overweight children by as much as 18%.

brain_socialistShould the U.S. pursue that path, they would follow Sweden, Norway and Finland as the only countries to have banned commercial sponsorship of children’s programs.

This new research builds onto the findings of the 2006 report issued by the Institute of Medicine.

That report:

  • Indicated that there is compelling evidence linking food advertising on television and increased childhood obesity
  • Recommended congressional regulation of television food advertisements aimed at children
  • But also said that the link that would definitively prove that children had become fatter by watching fast food commercials could not be made.”

Michael Grossman, co-author of the NBER study, say that “our study provides evidence of that link.”

The Link between Fast Food TV Advertising and Childhood Obesity

Alright, problem solved.

TV fast food advertising is the villain.

So, what now?

Now we just need a champion to step in and kick a little corporate butt.

Let’s see, who can we get….hmmmmm, who would be a good choice?

Wait, I know!!!

Tipper Gore

fat-kid-loves-cakeThat’s perfect!

Let’s unleash Tipper on those evil fast food and television executives and our childhood obesity problem will disappear faster than the cake at a fat kid’s birthday party.

Okay, I just happen to have her private number right here….dialing……it’s ringing…….someone’s answering…..and…but….but….I see….well..but….ok…thanks anyway…

Sorry people, Tipper’s too busy helping her husband eliminate global warming to help us eliminate childhood obesity.

We’re on our own.

So what do we want to do?

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NYC Food Police: Keeping New Yawkers safe from the evil Big Mac

Newsweek reports that as of this past Monday, New York City’s health department began ticketing restaurants that haven’t complied with the new law requiring them to post calorie counts on their menus. By the end of Monday, five restaurants had been ticketed.

The perpetrators: Dunkin’ Donuts, McDonalds, Popeye’s, Sbarro and TGIFridays.

Lucky for them that the citations were little more than warnings. They carried no fines, because a federal judge had said the city could not impose fines until mid-July. When imposed, the fines will range from $200 to $2,000.

And what about those rebels that refuse to go along with this by-law? While the New York State Restaurant Association has taken the city of New York to court over this issue, the restaurateurs themselves seem to be falling into line.

And just to make sure they do, the form that the city gave to the offending restaurants carried the warning that the health department “expects that the conditions will be addressed promptly.” The form cautioned that “any recurrence of these conditions could result in further action being taken.”

Maybe they should call in McDonaldland’s former Chief of Police, Big Mac.